Roval

At some point, riding hooked you. It grew from an activity motivated by fun, health, or utility, to a healthy affliction that you’ll never live without. It went from being something you did to being part of who you are.

Maybe it happened when you were a kid, racing through the bracing air on your way to school. Or later in life when you crossed the finish line of your first century. Maybe it was the first time you caught air. Whatever the catalyst, riding bikes got under your skin. We get it. It happened to us, too.

Our obsession is revealed in our commitment to the best pro riders in the world, who help us test and continually improve our products, and reflects across all our products in the attention to detail that only hand building can yield.

A healthy obsession has its benefits. In the case of our wheels, that means the best ride characteristics, reliability you can count on, a lifetime warranty, and the most conscientious, “we've got your back” level of after-sales support available.